Social Media Marketing Workshop - November 2022

Are you a small business owner or entrepreneur who is having trouble managing your social media account on your own? You don’t need a large marketing budget to have a rocking social presence while enjoying the daily process—let local artist Kim Leckey show you how.

Brand builder and social media manager extraordinaire, Kim Leckey has been responsible for brands such as Tuff City Saunas, Sea Woven, and Mirror Mantra, and is currently managing socials and marketing for Lil Ronnie’s BBQ and Taste of Tofino to name a few. She excels at Web design, creating on-brand engaging content, strong brand identity through targeted design, and making it all look easy! Throughout her time living in the Pacific Rim, she has noticed that while being on social media is no longer an option for a small business, not everyone has the desire or knowledge to pick it up overnight. To better serve her community at large, she has created this very approachable course to get the knowledge you need for your business to thrive in the local economy!

In this two-part course, you will learn the ins and outs of the Instagram platform as a business owner in order to manage your own social media account daily in order to convert followers into sales. She will take a personalized approach to explore how you can maximize your time on the app, as well as how to implement your strategies beyond the app so that you can get back to running your business.

Course topics include:

• Developing your brand identity
• Social media strategy
• SEO (search ranking)
• Improving LOCAL searchability
• Content brainstorming
• Converting followers to sales

This course runs Sunday, November 6 and Sunday, November 13 from 10am to 12pm.